We help ambitious leaders motivate teams
Sharesquare combines legal expertise, financial clarity, and practical HR tools into one platform for virtual share plans.
Built by founders who have sat on all sides of the table.

ABOUT US
From experience, not theory
Sharesquare is a company from Amsterdam, the Netherlands. The idea behind it originated at De Roos Advocaten & Notariaat as an internal innovation project. In 2020, it became an independent software company dedicated entirely to virtual equity plans. Its founders have legal, business and tech backgrounds. Today we service hundreds of companies and participants across Europe.
OUR PHILOSOPHY
Sometimes you need to divide to multiply
Sharing a smaller piece of something bigger is often better than owning a larger piece of something smaller. By aligning the interests of the company, employees and investors, companies create stronger incentives, make better decisions and build greater long-term value.
That's the idea behind Sharesquare: to share is to square.
OUR GUIDING PRINCIPLES
We make it easy with virtual shares
Virtual equity should help companies motivate people, not create unnecessary complexity. That's why Sharesquare is built around three simple principles.
Simple enough to understand
If people don't understand their reward, it won't motivate them.
Robust enough to trust
Behind every simple experience are proven legal and financial best practices.
Flexible enough to grow
As your company evolves, your incentive plan evolves with it.
WHO WE SERVE
Built for everyone around the table
Leaders
Design incentive plans that support long-term growth.
HR
Manage participants without unnecessary administration.
Finance
Maintain control over budgets, valuations and reporting.
Participants
Understand rewards, progress and future value.
Legal
Work efficiently from proven frameworks with confidence.
Investors
Gain visibility into incentives and potential payoffs.
Leaders
Design incentive plans that support long-term growth.
HR
Manage participants without unnecessary administration.
Finance
Maintain control over budgets, valuations and reporting.
Participants
Understand rewards, progress and future value.
Legal
Work efficiently from proven frameworks with confidence.
Investors
Gain visibility into incentives and potential payoffs.
"As Sharesquare was set up by entrepreneurs, they were able to relate to our situation. They gave us top-notch advice and provided, and still do, excellent assistance."

"Sharesquare helped us navigate complex processes effortlessly and created a sense of trust and ease for both us as a company and the participants. We are impressed."

